About this application: This application provides summary profiles showing frequently requested data items from various US Census Bureau programs. Profiles are available for the nation, states, and counties.
Total retail sales, 2012 ($1,000) - (Thousands of USD)
County
Value
Adams
192,300
Ashland
214,159
Barron
713,305
Bayfield
84,548
Brown
3,686,213
Buffalo
77,783
Burnett
120,982
Calumet
418,552
Chippewa
1,064,917
Clark
260,576
Columbia
795,235
Crawford
216,620
Dane
8,516,190
Dodge
832,963
Door
414,127
Douglas
577,740
Dunn
440,636
Eau Claire
1,658,876
Florence
19,866
Fond du Lac
1,402,363
Forest
72,171
Grant
656,999
Green
1,003,234
Green Lake
253,142
Iowa
1,426,081
Iron
54,263
Jackson
327,506
Jefferson
910,983
Juneau
335,525
Kenosha
2,134,143
Kewaunee
146,276
La Crosse
1,891,085
Lafayette
119,538
Langlade
428,696
Lincoln
308,735
Manitowoc
848,633
Marathon
2,572,407
Marinette
532,480
Marquette
70,924
Menominee
6,629
Milwaukee
10,427,898
Monroe
575,263
Oconto
261,091
Oneida
959,512
Outagamie
3,277,840
Ozaukee
1,227,995
Pepin
80,241
Pierce
256,501
Polk
452,007
Portage
933,881
Price
126,444
Racine
2,181,963
Richland
200,270
Rock
2,215,179
Rusk
145,300
Sauk
990,808
Sawyer
238,120
Shawano
397,144
Sheboygan
1,400,026
St. Croix
1,107,727
Taylor
238,340
Trempealeau
322,776
Vernon
320,360
Vilas
269,126
Walworth
1,234,449
Washburn
195,998
Washington
1,813,644
Waukesha
6,616,826
Waupaca
541,573
Waushara
219,479
Winnebago
2,064,921
Wood
1,101,719
Value for Wisconsin (Thousands of USD): 78,201,822
Source: U.S. Census Bureau, Economic Census, 2012. Economic Census of the Island Areas, Puerto Rico, 2012. Both are updated every 5 years.
Definitions:
The retail trade sector comprises establishments engaged in retailing merchandise, generally without transformation, and rendering services incidental to the sale of merchandise. The retailing process is the final step in the distribution of merchandise; retailers are, therefore, organized to sell merchandise in small quantities to the general public. The 2007 Economic Census classifies businesses according to the North American Industry Classification System (NAICS), 2012.
Sales include merchandise sold for cash or credit at retail and wholesale by establishments primarily engaged in retail trade; amounts received from customers for layaway purchases; receipts from rental of vehicles, equipment, instruments, tools, etc.; receipts for delivery, installation, maintenance, repair, alteration, storage, and other services; the total value of service contracts; and gasoline, liquor, tobacco, and other excise taxes which are paid by the manufacturer or wholesaler and passed on to the retailer.
Sales are net after deductions for refunds and allowances for merchandise returned by customers. Trade-in allowances are not deducted from sales. Sales do not include carrying or other credit charges; sales (or other) taxes collected from customers and forwarded to taxing authorities; gross sales and receipts of departments or concessions operated by other companies; and commissions or receipts from the sale of government lottery tickets.
Sales do not include retail sales made by manufacturers, wholesalers, service establishments, or other businesses whose primary activity is other than retail trade. They do include receipts other than from the sale of merchandise at retail, such as service receipts, sales to industrial users, and sales to other retailers by establishments primarily engaged in retail trade.
