About this application: This application provides summary profiles showing frequently requested data items from various US Census Bureau programs. Profiles are available for the nation, states, and counties.
Total retail sales per capita, 2012 - (US Dollars)
County
Value
Alameda
13,444
Alpine
510
Amador
8,681
Butte
11,632
Calaveras
5,640
Colusa
5,973
Contra Costa
10,974
Del Norte
6,814
El Dorado
8,849
Fresno
9,619
Glenn
6,831
Humboldt
13,048
Imperial
9,477
Inyo
12,383
Kern
10,092
Kings
6,818
Lake
8,164
Lassen
6,413
Los Angeles
12,184
Madera
6,654
Marin
19,868
Mariposa
5,722
Mendocino
12,527
Merced
7,470
Modoc
4,904
Mono
9,742
Monterey
10,445
Napa
12,219
Nevada
10,299
Orange
14,625
Placer
17,800
Plumas
7,182
Riverside
11,045
Sacramento
10,501
San Benito
6,068
San Bernardino
11,714
San Diego
12,523
San Francisco
17,718
San Joaquin
10,047
San Luis Obispo
13,188
San Mateo
15,326
Santa Barbara
11,255
Santa Clara
21,952
Santa Cruz
16,373
Shasta
14,038
Sierra
1,644
Siskiyou
9,663
Solano
12,137
Sonoma
12,233
Stanislaus
11,373
Sutter
11,255
Tehama
10,324
Trinity
5,372
Tulare
8,637
Tuolumne
10,614
Ventura
13,390
Yolo
9,645
Yuba
5,351
Value for California (US Dollars): $12,665
Source: U.S. Census Bureau, Economic Census, 2012. Economic Census of the Island Areas, Puerto Rico, 2012. Both are updated every 5 years.
Definitions:
The retail trade sector comprises establishments engaged in retailing merchandise, generally without transformation, and rendering services incidental to the sale of merchandise. The retailing process is the final step in the distribution of merchandise; retailers are, therefore, organized to sell merchandise in small quantities to the general public. The 2012 Economic Census classifies businesses according to the North American Industry Classification System (NAICS), 2012.
Sales include merchandise sold for cash or credit at retail and wholesale by establishments primarily engaged in retail trade; amounts received from customers for layaway purchases; receipts from rental of vehicles, equipment, instruments, tools, etc.; receipts for delivery, installation, maintenance, repair, alteration, storage, and other services; the total value of service contracts; and gasoline, liquor, tobacco, and other excise taxes which are paid by the manufacturer or wholesaler and passed on to the retailer.
Sales are net after deductions for refunds and allowances for merchandise returned by customers. Trade-in allowances are not deducted from sales. Sales do not include carrying or other credit charges; sales (or other) taxes collected from customers and forwarded to taxing authorities; gross sales and receipts of departments or concessions operated by other companies; and commissions or receipts from the sale of government lottery tickets.
Sales do not include retail sales made by manufacturers, wholesalers, service establishments, or other businesses whose primary activity is other than retail trade. They do include receipts other than from the sale of merchandise at retail, such as service receipts, sales to industrial users, and sales to other retailers by establishments primarily engaged in retail trade.
